Marketing Tactics & Tips
So let’s assume that you have your overall marketing plan in place, and your online presence is on the right track. Now let’s explore some common marketing tactics and tips that you can use to raise awareness and grow your staffing business.
Use Templates
While marketing is partly about being creative and finding new ways to reach your prospects, it’s also about using tried and true methods to make life easier on yourself. There’s no need to reinvent the wheel every time you want to make a marketing email or a company newsletter or a flyer – there are tons of free templates that exist online that you can then modify for your particular needs.
Start a Blog
One good way to get new content on your site and to address common keywords – both important aspects of SEO – is to start and regularly update a company blog on your company website. Even if you only publish once a month, it will improve your website's visibility online and help educate your potential customers on why they should trust your company.
Try Email Marketing
If you want to stay top of mind to your sales prospects or employee prospects and you have a list of emails, you might want to consider trying out an email marketing program. It could be as simple as a periodic newsletter where you share articles, or it could be campaigns around certain topics. There are many different email programs, some you can use or try for free like MailChimp.
Write Content
You may have heard the term content or inbound marketing before. That refers to creating content – blogs, web pages, articles, whitepapers, videos, etc - that helps inform your audience and solve a problem while drawing them to your website. Content marketing does double duty of helping your SEO while also positioning you as a thought leader and trustworthy source of information.
Produce Lead Magnets
A good way to get people to your site is to provide “lead magnets” of longer form content such as whitepapers or eBooks – such as the one you are reading right now! You can place these guides behind a wall, where your prospects have to fill out a form and give you information to get them.
Think Local
Often, you don’t have to think big when it comes to your marketing efforts – especially when it comes to getting new employees. Think - and advertise - locally. What’s going on in your community?
- Join chambers, business associations, community groups, etc. Find ways to get involved.
- Sponsor sporting events, nonprofit events or anything that is for a good cause.
- Have a booth at local job fairs or college fairs
Add a Personal Touch
When it comes to marketing, you can’t beat a personal touch. In this technological day and age, customers expect experiences to be personalized to them specifically, which is why it’s important to go the extra mile. Here are some ideas:
- Handwritten note thanking a customer for his/her business or expressing interest in a customer’s project.
- A follow-up telephone call inquiring about the customer’s satisfaction with a product/service.
- Personalized holiday gift, such as an ornament with their name on it